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Google on Tuesday unveiled its annual ‘2024 Year in Search’ report, highlighting Bobrisky, Beta Edu, Shallipopi, and Ogechi lyrics as some of the top trending searches in Nigeria this year.
The Communications and Public Affairs Manager for Google West Africa, Taiwo Kola-Ogunlade, revealed the findings in a statement, noting that the Year in Search offered unique insights into the questions, interests, and topics that shaped the lives of Nigerians in 2024.
Kola-Ogunlade stated, “The trends showcase the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention during the year.”
He further stated, “The trending personality search in 2024 national was led by Bobrisky followed by Beta Edu, global search was Donald Trump, while search on death included Junior Pope, Herbert Wigwe among other searches.”
He said from cultural milestones to pressing concerns, these insights reflect how search continues to be a valuable tool for users to navigate and better understand their world.
“This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like “A Tribe Called Judah”, “Treasure In The Sky”, and “Damsel”, topping the movie charts.
“The top television series that captured the interest of Nigerian netizens included “Supacell”, “My Demon”, and “Queen of Tears”.
“In the culinary world, Nigerians explored diverse recipes, with “Pornstar Martini recipe” leading the searches.
“In Nigeria, this year’s results show a continued interest in the political and economic landscape, with searches related to the U.S. elections, the new national anthem, and the national grid topping the news category in this order,” he said.
According to him, Nigerians were also curious about personalities like Bobrisky, who led the trending people’s list this year.
Kola-Ogunlade said that the music scene in 2024 was marked by a surge in popularity for artistes like Shallipopi and Khaid, who also featured prominently in the overall personalities list.
He said that the top trending song was “”I Don’t Care” by Boy Spyce”, followed closely by “Ozeba” and “Commas” by Ayra.
The communications manager said that Nigerians also showed a keen interest in understanding the lyrics of various songs, with “Ogechi” , “Ozeba”, and “Omemma” by Chandler Moore, eading the searches in the lyrics category.
According to him, concerns about personal well-being and global events were also reflected in search trends which include “How much is dollar to Naira today” and “Who won the U.S. presidential election?”.
He highlighted other trending news search to include United States election, new National Anthem, national grid, and minimum wages.
